REAL value
Pricing & Trading
Anchoring in customer trade-offs and willingness to Pay 
We analyse how customers trade-off a solution vs. another, defining willingness to pay and market share impact. Our proprietary methodology uncovers the drivers behind choices, ensuring pricing strategies align with customer expectations.
Pricing strategy & optimisation
We refine pricing strategies by integrating customer psychology, competitive positioning, and revenue management techniques. From dynamic pricing on core offer to cross-selling and upselling, we ensure pricing works as a lever for both demand and profitability.
Omnichannel trading excellence
We maximise trade performance through in-season pricing adjustments, omnichannel strategies, and marketing integration. By buiding monitoring of the right KPIs at the right time, we help businesses maintain pricing consistency and competitiveness on each day they trade.
Design-to-value
Understanding how customers perceive value of each element of the solution they are exposed to is key to building the right product at the right price. Our approach ensures that every component of a product aligns with consumer expectations, margin goals, and post-sourcing cost structures.
Trade term optimisation
We help businesses restructure trade terms by reallocating resources to accounts and innovating in terms beyond traditional discounting. Our approach improves profitability and strengthens partnerships, ensuring sustainable revenue growth for all stakeholders.
net revenue management
We optimize the full revenue equation (base pricing, promo effectiveness, pack & channel mix, trade terms, discounting structures, and execution levers) to unlock sustainable revenue growth across channels, consumers & customers.